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I was approached by a client about producing content for an event for the Japan release of the new Mercedes Benz SLS AMG supercar.  There were three components to the proposal which required visual media content produced by Hfour.

First was an animation for the release of the car which wouldn’t actually show the car, presented on a screen above the car immediately prior to its unveiling.  The tunnel theme which has been a dominant trend in the global advertising campaign was also to be included.  Making an automotive theme without showing images or video of the car proved to be a creative challenge which was met with motion lines tracing key elements and shapes.

Second was a LED tunnel at the entrance of the event space.  The plan was to use large LED panels built into a tunnel shape, and to create an atmospheric tunnel experience with more references to the natural elements than a vehicle.

Third was a large scale video mapping project on the surface of the Kaigakan, the National Picture Museum in Tokyo, featuring photographs from early 20th Century Japan.

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