Media, Events, Experiments
Events
Blacklist Tokyo + TLC exclusive concert invitation
Jul 2nd
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Just a quick text animation from the video commercial for Blacklist Tokyo’s exclusive event featuring TLC. (Yes, that band you thought was gone forever.) Wish I could be at the event, but it didn’t work out that way. The total commercial is 30 seconds long, but I’ve decided only to show the first few seconds.
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SLS AMG Event Proposal Content
May 31st
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I was approached by a client about producing content for an event for the Japan release of the new Mercedes Benz SLS AMG supercar. There were three components to the proposal which required visual media content produced by Hfour.
First was an animation for the release of the car which wouldn’t actually show the car, presented on a screen above the car immediately prior to its unveiling. The tunnel theme which has been a dominant trend in the global advertising campaign was also to be included. Making an automotive theme without showing images or video of the car proved to be a creative challenge which was met with motion lines tracing key elements and shapes.
Second was a LED tunnel at the entrance of the event space. The plan was to use large LED panels built into a tunnel shape, and to create an atmospheric tunnel experience with more references to the natural elements than a vehicle.
Third was a large scale video mapping project on the surface of the Kaigakan, the National Picture Museum in Tokyo, featuring photographs from early 20th Century Japan.
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NYE 2010 in Tokyo
Jan 20th
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Hfour collaborated with 5, Tokyo’s hottest event team to produce a truly spectacular new year’s eve party for about 350 people at the Mandarin Oriental in Tokyo.
Stage concept and design and video performance by Hfour.
Two thematic concepts were used for this event:
The first theme was 2010: A Bass Odyssey. (Some motion design content courtesy of vjvault.)
The second theme was NeoTraditionalisme: the fusion of traditional Japanese styles with a countdown party, including champagne and house music.
Three projectors were used: a 7000 lumen for the screen and 2 x 2200 lumen projectors to cover parts of the walls and ceiling with star effects and other illuminating shapes.
The audio coming into the camera’s mic was frightfully distorted, so I’ve uploaded two versions.
Here is one of the videos:
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Bathysphere Video Installation @ Mariana Tokyo
Oct 26th
Mariana is THE deep techno music event in Tokyo.
On August 15, 1934, Barton and Beebe made a world record descent to a depth of 3,028 feet (923 m), the record remaining unbroken for 15 years.[2]
What Beebe saw on that trip—and reported with such vividness—was a glowing world of creatures so astonishing that for decades many doubted his veracity. The clear sea stretched endlessly, and was so full of luminescence that it sparkled like the night sky. Cavalcades of black shrimps, transparent eels, and bizarre fish approached the descending sphere, and when Beebe used his spotlight to see them, great shadows and shifting patches of light hovered just out of view, leading him to postulate the existence of giants in the Bermudan depths. And below the bathysphere? There, said Beebe, lay a world that “looked like the black pit-mouth of hell itself.”
Hfour collaborated with Mariana’s key organizer to create an ambient ‘back wall’ video installation showcasing found footage of deep sea life and exploration.
Visit mariana-jp.com/ for information about upcoming events.
SPC Japan Hair Congress 2009
Aug 3rd
Hfour worked with Six Inch Inc. to produce a video of S-Feh Night at Womb, June 30th 2009.
In addition to live camera mixing during the event, Hfour also produced some of the motion graphic content for the show, supplied a camera crew and edited two final versions of the promotional video.
Tokyo Women’s Bunka University Fashion Show
Jul 7th
Hfour produced the video for the annual Tokyo Women’s Cultural University fashion show which was held on June 6th 2009 on the Kokubunji campus. The full edit is just over an hour long and is unavailable for public release. This version is approximately twenty minutes shorter but still contains the show in its entirety.
7 For All Mankind Store Opening
Mar 30th
Hfour worked with Bidon and Six Inch to produce a video installation at the party for the 7 for all Mankind store opening in Daikanyama, Tokyo. Three projectors were used to create a seamless image on the ceiling, presenting content following the theme: ‘looking up to nature’.
Whisky Live! 2009
Mar 6th
Hfour worked with Whisky Magazine to help produce the visual content above the stage during the ninth annual Whisky Live! in Tokyo at Big Sight. The event was a success, with over 5000 people coming to sample some whiskies, learn more about the drink and to watch a lively stage show.
35 Million Stories
Jan 27th
Hfour is proud to work with Five By Fifty, an Asian Consumer Intelligence company (trend spotting company) to produce a video for the Tokyo installation at the 2009 Pret-a-Porter Salon in Paris.
Prêt a Porter Paris is the global fashion industry’s most important event. The 65,000-square-meter exhibition showcases more than 1,500 global fashion brands, runway shows and art installations and receives 45,000 visitors over four days.
Around 500 square meters of Prêt a Porter Paris is dedicated to an inspirational trends area called Explosion de Modes, a space displaying colors, fabrics and ideas.
The theme for Autumn-Winter 2010 is “New Generation Cities”, with Tokyo, Rio, Stockholm and Los Angeles as well as Paris selected by Explosion de Modes curator Alexandra Senes as the world’s new wave of urban influencers.
Five by Fifty will recreate Tokyo’s pulse and spirit to convey current consumer and societal trends within the parameters of a 80-square-meter space. Utilizing the five senses to create a contextual experience, Five by Fifty’s trend director Nicole Fall has assembled a cast of collaborators to demonstrate the inspirational diversity and contradictions of the world’s most populous city.
The roll call includes musicians Yasuharu Ohkouchi and Jeff Wichmann, film creator Stuart Ward (Hfour), and scent creator Kaori Oishi.
35 Million Stories:
There are millions of interacting stories in Tokyo. Filming them all would be impossible, yet filming just one would do a disservice to the millions of other unique stories which would be ignored in the process. With such a regard, I created a film which focuses on slices of Tokyo life, snippets of the scene in totality. I investigate the individual as a part of a greater form, and the greater form being composed of seemingly insignificant pieces. Without the individual, Tokyo would not exist, yet without the greater form, the individual would not have a purpose.
I have found people to be most alone in Tokyo when in large crowds.