Media, Events, Experiments
Hfour
Works created for Hfour, primarily business related.
Logo Design: Viterum
Oct 26th
Viterum is an up and coming eco-consulting company based in Tokyo. Their focus is to reduce wasted energy and produce new energies while simultaneously focussing on the bottom line. The inspiring founder’s background is Engineering, which gives Viterum an edge over most ecologically based businesses. The name, Viterum, coming from a combination of the latin words for life, earth and renewal is quite appropriate for the industry. Hfour worked to design a timeless logo which suits the philosophies of Viterum, yet doesn’t possess ‘tree hugger flavor’. The font is a cross between traditional business and contemporary awareness, while the colours connote both the environment and business.
SPC Japan Hair Congress 2009
Aug 3rd
Hfour worked with Six Inch Inc. to produce a video of S-Feh Night at Womb, June 30th 2009.
In addition to live camera mixing during the event, Hfour also produced some of the motion graphic content for the show, supplied a camera crew and edited two final versions of the promotional video.
Tokyo Women’s Bunka University Fashion Show
Jul 7th
Hfour produced the video for the annual Tokyo Women’s Cultural University fashion show which was held on June 6th 2009 on the Kokubunji campus. The full edit is just over an hour long and is unavailable for public release. This version is approximately twenty minutes shorter but still contains the show in its entirety.
7 For All Mankind Store Opening
Mar 30th
Hfour worked with Bidon and Six Inch to produce a video installation at the party for the 7 for all Mankind store opening in Daikanyama, Tokyo. Three projectors were used to create a seamless image on the ceiling, presenting content following the theme: ‘looking up to nature’.
Whisky Live! 2009
Mar 6th
Hfour worked with Whisky Magazine to help produce the visual content above the stage during the ninth annual Whisky Live! in Tokyo at Big Sight. The event was a success, with over 5000 people coming to sample some whiskies, learn more about the drink and to watch a lively stage show.
35 Million Stories
Jan 27th
Hfour is proud to work with Five By Fifty, an Asian Consumer Intelligence company (trend spotting company) to produce a video for the Tokyo installation at the 2009 Pret-a-Porter Salon in Paris.
Prêt a Porter Paris is the global fashion industry’s most important event. The 65,000-square-meter exhibition showcases more than 1,500 global fashion brands, runway shows and art installations and receives 45,000 visitors over four days.
Around 500 square meters of Prêt a Porter Paris is dedicated to an inspirational trends area called Explosion de Modes, a space displaying colors, fabrics and ideas.
The theme for Autumn-Winter 2010 is “New Generation Cities”, with Tokyo, Rio, Stockholm and Los Angeles as well as Paris selected by Explosion de Modes curator Alexandra Senes as the world’s new wave of urban influencers.
Five by Fifty will recreate Tokyo’s pulse and spirit to convey current consumer and societal trends within the parameters of a 80-square-meter space. Utilizing the five senses to create a contextual experience, Five by Fifty’s trend director Nicole Fall has assembled a cast of collaborators to demonstrate the inspirational diversity and contradictions of the world’s most populous city.
The roll call includes musicians Yasuharu Ohkouchi and Jeff Wichmann, film creator Stuart Ward (Hfour), and scent creator Kaori Oishi.
35 Million Stories:
There are millions of interacting stories in Tokyo. Filming them all would be impossible, yet filming just one would do a disservice to the millions of other unique stories which would be ignored in the process. With such a regard, I created a film which focuses on slices of Tokyo life, snippets of the scene in totality. I investigate the individual as a part of a greater form, and the greater form being composed of seemingly insignificant pieces. Without the individual, Tokyo would not exist, yet without the greater form, the individual would not have a purpose.
I have found people to be most alone in Tokyo when in large crowds.
Live Video Performance at Womb, Tokyo.
Dec 30th
Hfour and Bidon went head to head in a collaborative battle for the screen at the Halloween Glitterball party put on by Metropolis Magazine and the legendary club Womb. Metropolis is Japan’s best and biggest weekly English language magazine. More than 2000 people came to the party over the course of the evening. Sponsors included Steve Madden, Pirelli and many others.
Sri Durga fundraising event.
Dec 7th
Hfour performed a themed live video installation at a fundraiser for the Born Free Art School in Bangalore, India. Bornfree Art School (BAS) is a unique organization which empowers the street and working children through arts. The children can learn different kinds of arts such as sculpture, painting, dance, music, theater and photography. These arts are means for children from such difficult backgrounds to generate interest in education and get them back to the mainstream of the society.
A couple of segments of the performance are available below.
Dom Perignon Event at the Peninsula
Nov 28th
Hfour designed an environmental media installation for a Dom Perignon Rosé themed lounge event at the Peninsula Hotel in Tokyo, November 21st 2008.
Dom Perignon Animated Preview
Nov 11th
A sneak preview animation for the 3rd Anniversary Black List party sponsored in part by Dom Perignon, November 15th 2008 at the Crystal Lounge, Tokyo. In addition to branded video content on 2 plasma screens on the 4th Floor, the main floor will be decked out with a large projection screen and a ceiling illumination experiment being developed for a future event.
Dom Perignon animated crest from Hfour on Vimeo.