Viterum logo design process report.

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I developed a logo and wordmark for a Tokyo based eco-consulting company last year.  I created a design process report based on the workflow, read the Case Study PDF file, if you’re interested in seeing how this logo came to be.

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shinagawacrowd

Shinagawa, Tokyo, 2007 品川、東京

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A digitally manipulated image of the crowds of commuters in Shinagawa station was recently retrieved from my digital archives, readjusted and submitted to a photographic competition.  Whether or not it wins, I still like the photo.

Japan is arguably the world’s most technologically driven society. Common assumptions of society in Japan are that salarymen are all the similar in thought and mind, yet this is not the case. My photograph depicts a man resisting the surge and heading upstream, possibly to forge ahead and conquer unknown goals. A part of a greater whole, yet as individual as anyone on earth.

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