Viterum is an up and coming eco-consulting company based in Tokyo. Their focus is to reduce wasted energy and produce new energies while simultaneously focussing on the bottom line. The inspiring founder’s background is Engineering, which gives Viterum an edge over most ecologically based businesses. The name, Viterum, coming from a combination of the latin words for life, earth and renewal is quite appropriate for the industry. Hfour worked to design a timeless logo which suits the philosophies of Viterum, yet doesn’t possess ‘tree hugger flavor’.  The font is a cross between traditional business and contemporary awareness, while the colours connote both the environment and business.

Viterum Logo